yiprf07grk6clhuos7dsok97pava1y socheat-kruoch.blogspot.com Pixel ID: 462740420563902 socheat-kruoch.blogspot.com: *Disclaimer: All questions below are from live exams within the month of May 2017

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Friday, January 12, 2018

*Disclaimer: All questions below are from live exams within the month of May 2017

 All questions below Using these answers resulted in 88% on the test, so they are not all correct. Double check your answers when taking the exam!

1)  Which of the following is a tip for optimizing a True View video ad campaign?
  B)  Add exclusions to the campaign or targeting group.
2)  What is an example of a managed placement for a TrueView in-stream ad?
  B)  All of the listed answers are correct.
3)  A TrueView in-stream ad view is counted when a viewer:
  B)  watches at least 30 seconds of the video or completes it.
4)  What is the maximum number of targeting groups you can create in an AdWords for video campaign?
  A)  10
5)  What does average view frequency measure?
  B)  Average number of times someone has viewed a video ad.
6)  What are the targeting options for mastheads?
  D)  Visitors to the YouTube homepage in a targeted country.
7)  To run a TrueView video ad, the video must be uploaded to:
  D)  YouTube, with the privacy settings changed to “Public” or “Unlisted.”
8)  Which of the following is true when creating a targeting group for an AdWords for video campaign?
  B)  All of the listed answers are correct.
9)  An advertiser is charged for a TrueView in-display ad when a viewer:
  C)  chooses to watch the ad by clicking a thumbnail.
10)  _______ is used for AdWords for video campaigns.
  D)  Cost-per-view (CPV) bidding
11)  What do earned actions measure?
  B)  Earned views, earned comments and earned likes
12)  Why is average view frequency important to measure?
  D)  You can see how engaged a viewer is with your ad
13)  Where would a call-to-action (CTA) overlay show?
  D)  On TrueView in-display ads.
14)  With YouTube Analytics, you can track metrics on:
  B)  playback locations.
15)  What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
  D)  0.09
16)  ___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.
  D)  Eligible
17)  In which TrueView format(s) can an advertiser use a companion banner?
  B)  In-stream.
18)  A click on a companion banner:
  C)  All of the listed answers are correct.
19)  Which ad rotation option cannot be used for AdWords for video campaigns?
  D)  Optimize for clicks.
20)  On average, how long does it take for a video ad to get approved?
  A)  1 business day.
21)  Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  C)  View-through rate (VTR) and quartiles.
22)  Average video view duration metrics are accessible through:
  B)  The YouTube analytics audience retention tab.
23)  With TrueView in-display ads, advertisers can target:
  D)  YouTube and the Google Display Network (GDN).
24)  What does linking an AdWords account to a YouTube account allow an advertiser to do?
  B)  All of the listed answers are correct.
25)  What is masthead billing based on?
  A)  A flat fee.
26)  With TrueView in-stream ads, an advertiser pays:
  B)  when the viewer watches at least 30 seconds of the video or completes it.
27)  Which video ads can be created with AdWords for video?
  B)  TrueView ads.
28)  True or False: More than one YouTube account can be linked to an AdWords account.
  A)  True
29)  True or False: AdWords for video ads can use private videos.
  B)  False
30)  _________ ads can be created and managed through AdWords.
  C)  TrueView
31)  True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
  A)  False
32)  A TrueView in-display video ad needs to be:
  A)  There isn’t a limit.
33)  True or False: YouTube remarketing lists can be used with standard text ads and display ads.
  B)  True
34)  How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  C)  By creating an AdWords conversion tracking code.
35)  True or False: AdWords for video is only recommended for branding.
  B)  False
36)  True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
  A)  False
  B)  True
37)  An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
  A)  Reservation buying.
38)  If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
   C)  on targeted topics and interest categories.
39)  _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  A)  Companion banners.
40)  ______________ is the most effective way to control the number of times a user sees an ad.
  C)  Setting a frequency cap
41)  Which of the following can be targeted when building a mobile video masthead?
  B)  All of the listed answers are correct.
42)  Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
  A)  video ad campaigns.
43)  What’s the maximum length a TrueView video ad can be?
  C)  There isn’t a time limit.
44)  ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  B)  Placement
45)  True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
  B)  False
46)  TrueView in-display ads run on:
  C)  YouTube watch pages.
47)  True or False: You can use contextual targeting with AdWords for video.
  B)  True
48)  Which of the following remarketing lists can be used for a video campaign?
  D)  People who watched certain videos from the advertiser’s YouTube channel.
49)  Why should a YouTube account be linked to a Google+ page?
  D)  To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.
50)  True or False: Advertisers can use call-to-action overlays (CTAs) for free.
  B)  True
51)  The best way to initiate a reserve buy is to:
  B)  Contact a Google sales representative.
52)  What are creative best practices for a TrueView in-stream ad?
  D)  All of the listed answers are correct.
53)  True or False: Advertisers can set bids per ad format
  B)  True
54)  TrueView in-stream ads can appear on:
  B)  YouTube watch pages.
55)  Which targeting methods can be used with TrueView ads?
  C)  All of the listed answers are correct.
56)  What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  B)  The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
57)  Which is best practice for a successful TrueView in-stream ad?
  C)  Include a strong call to action so the viewer knows what to do
58)  Which devices can the advertiser target with a mobile video masthead?
  B)  Both mobile and tablets.
59)  How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?
  D)  By dividing the number of views by the number of impressions.
60)  Advertisers who want to pay only when a user watches their ad should use:
  D)  TrueView in-stream ads.
61)  With a masthead, the advertiser can reserve:
  A)  The YouTube homepage.
62)  With AdWords for video, an advertiser can target:
  B)  All of the listed answers are correct.
63)  How is a user added to a video remarketing list?
  C)  When a view occurs.
64)  True or False: IP address exclusion is not available for TrueView campaigns.
  A)  False
65)  Viewers are added to an advertiser’s YouTube remarketing list when they:
  A)  watch, comment, like, or share an advertiser’s YouTube video.
66)  True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  B)  False
67)  True or False: Advertisers can implement a remarketing tag for mastheads
  A)  True
68)  True or False: The standard banner size supported by YouTube is 300×250.
  A)  True
69)  True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
  A)  True
70)  Which can be done in YouTube Analytics?
  D)  Check engagement reports.
71)  Where does the user land if they click a TrueView in-display ad?
  A)  The advertiser’s YouTube watch page or channel.
72)  Initial remarketing list size for AdWords for video campaigns includes users from the last:
  C)  30 days.
73)  An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:
  B)  add a remarketing list to the campaign.
74)  Call-to-action (CTA) overlays are compatible with:
  B)  any TrueView ad format
75)  If someone clicks a TrueView video discovery ad, where do they land?
  A) The video on the YouTube watch page or advertiser’s channel
76)  An advertiser can use a remarketing tag to target people who've:
  A)  searched on YouTube for videos about products like hers
77)  Frequency capping counts include
  A)  only impressions that were viewable
78)  A viewer can skip watching a TrueView in-stream ad after:
  A)  5 seconds
79)  Video remarketing is a way to optimize:
  A)  video campaigns
80)  The best way to reserve an ad is to:
  A)  Contact a Google sales representative
81)  TrueView campaigns can help advertisers optimize for:
views and engagements
82)  People are added to an advertiser's video remarketing list when they:
  A)  watch, comment on, like, or share a advertiser's YouTube video
83)  An advertiser is charged for viewing a TrueView in-display ad when someone:
  A)  clicks and views the first frame of the ad
84)  trueview video discovery ads can run on
  A)  YouTube and Google Display Network
85)  Why is average view frequency important to measure?
  A)  It shows you how engaged people are with the ad
86)  True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  A)  False
87)  Which of these formats can be booked cross-screen (mobile and desktop)?
  A)  Video Mastheads
88)  When is someone added to an advertiser's video remarketing list?
  A)  When she views the ad
88)  ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  A)  Placement
89)  What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?
  A)  0.09
90)  If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  A)   only when targeted topics and interest categories match.
91)  How can an advertiser calculate the view rate of a video campaign?
  A)  By dividing the number of views by the number of impressions
92)  What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  A)  The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
93)  Where would a call-to-action (CTA) overlay show?
  A)  On videos on your channel
94)   TrueView in-display ads run on:
  A)  YouTube videos and search results and the Display Network
95)  A client who wants to advertise before, during or after popular videos on the Display Network should:
  A)  create  a video ad campaign
96)  A TrueView in-stream ad view is counted when a viewer:
  A)  engages with the ad, for example, by clicking a  call to action
97)  TrueView in-stream ads and in-display ads appear, respectively:
  A)  before videos and as clickable thumbnails
98)  Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?
  A)  View rate, cost-per-view (CPV) and follow-on views
99)  TrueView video campaigns can include:
  A)  videos uploaded directly to YouTube
100)  Which can't be added to a TrueView video?
  A)  A ticker tape
101)  True or False: Video ads may appear in videos marked "Private" on YouTube.
  A)  False
102)  Linking a YouTube channel to a Google+ page lets you:
  A)  manage one channel from one Google account and let multiple people manage a channel
103)  Which of these can be created to run on the Display Network?
  A)  Lightbox ads and TrueView in-display ads
104)  Video ads can run on:
  A)  YouTube and video partner sites and apps
105)  What percentage of video views on YouTube come from mobile devices?
  A)  More than 50%
106)  Which can an advertiser include in a TrueView video ad to increase interactivity?
  A)  A card

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